Gamification Mechanics & Activations

Do you remember getting a gold star on your copybook when you did a good job on your school project or homework? 

Or, did you get a free coffee this morning for collecting six free stamps on your coffee loyalty card? Or, did you predict the score correctly from last night’s match or get a free level up for finishing a streak on your Headspace mindfulness app? Or did you unlock genius discounts on booking.com 

Well, if you did that’s gamification in action. 

Gamification is weaved into all types of products and marketing campaigns essentially to make the experience more fun or rewarding and keep us engaged ( aka spending more money!).

The business case for gamification is very simple: if you tap into the behavioural drivers for gamification and make the experience more game like or fun then consumers are more likely to adopt the service or make a purchase. 

Simple product features like progress bars, button sounds or product quizzes can have a huge effect in nudging consumers towards the finish line or checkout. 

Gamification leverages game psychology and taps into our human need for discovery, mastery, achievement, loss aversion, the need for personal and social recognition and our natural curiosity and appetite for fun. 

In terms of campaigns here a few examples of 'gamified' activations we have worked on: 

Guinness Summer Drops: enter/be the fastest at a pre-determined time to win tickets and merch

Jameson Destination Dublin: check into 4 pubs, complete the pub tour and get a free drink 

BoyleSports Fairyhouse: scan 4 posters using Augmented Reality (AR) for a chance to win prizes

Rockshore: Scratch-card: scan your pint logo using AR and scratch to win instant prizes

JustEat Sales Navigator: sign up restaurants, get points on the leader board to win weekly prizes 

Bank Of Ireland Young Savers Game: play a mini game, dodge the wants, catch the needs

Carlsberg logo memory quiz: answer quizzes and match the old logos to win

Rowse Honey Peel & Reveal: Scan the label in AR to find the honey bee instant win prize 

AVIVA Health Mate: complete 6 walks and get a free flask 

Dell Spin To Win: Spin the digital wheel to win instant prizes

Bord Bia Bloom: scan the bark of the trees to unlock quizzes and win instant fairy door prizes

Breast Cancer Awareness Treasure hunt app: find pink ribbons ( AR PokémonGo type game) to win instant prizes

Walkers Crisps Champions League Match Predictor: text your match prediction to win 

Click 'get started' below to contact us  if you would like to explore how Gamification can help you reach your goals.