Text&Win Campaigns / Mechanics

Here's an interesting fact: although person to person ( P2P) SMS is in decline, non-P2P SMS is actually in growth. 

The reason SMS is in growth is that SMS text and win campaigns are easy to set up, cost effective, and incredibly easy to use for consumers and shoppers. 

Another little known fact about SMS 'text and win' is that shoppers especially might feel self-conscious about or 'challenged' by QR codes and other entry formats and may ignore the promotion because it might take too little effort or might have had a negative experience with a similar activation. 

With SMS there is little effort required to enter a promotion or request a voucher, call back or more information, all you have to do is text in a keyword and you’re on your way. SMS also works brilliantly in situations where the network signal is poor say at festivals or in grocery aisles, tube stations or busy QSR environments. 

Sample campaigns: 

Here are some sample applications and examples of recent campaigns

-On-pack promotions: text in a code to enter a daily prize draw 

-In-store promotions: text in a keyword from point of sale for a chance to win 

-Prize drops: text in to register for prize drops or ‘fastest to reply’ activations

-Competitions lists: text in or enter your mobile on a web form to register for ad hoc promos or offers

Key Benefits: 

Easy to set up ( hours not weeks!) 

Rapid integration with POS 

Little scrutiny from IT Security and Brand Police 

100% Shopper Centric ( Retail Partners also love text and wins) 

Links to web entry mechanics where shoppers can text in to get the web URL/link to enter

Cost Effective 

Key Considerations for Set Up and costing

Location of activity ( UK, N.IRE, Rep Of Ire, Europe, USA, Australia etc) 

Number of keywords/retailers running the promotion 

Prize mechanic ( daily, weekly, magic moment prizes draws) 

Data required as part of entry ( e.g. text BRAND and name, address, DOB barcode, unique code etc) 

Live Date/End Date 

Short T&Cs required for POS

Possible URL required for T&Cs ( we can host if required) 

Any IT sign off or docs/warranties required for IT audit or sign off/compliance 

Prize fulfilment and process for contacting winners 

Contact us on info@Return2Sender or click below to discuss your how text and win can help you achive your activation and business goals.